Working from home is profitable. You are on the right track if you are planning on starting a lash business at home.
Planning to start your lash brand? No need to worry about starting with a wholesale business. It is possible to start small. Wondering how? Keep reading!
How To Start A Lash Business At Home 2021
Starting a lash business at home is an excellent source of income in 2021. You can do it as a part-time or a full-time job. With only $100, you can buy 100 pairs of strip eyelashes and start selling. Unique branding, a good supplier, social media marketing are all you need to start.
We have outlined all you need to start your lash business at home. For a detailed step-by-step guide, read on!
1. Conduct Research On The Eyelash Market
Before starting any business, market research is essential. Conduct market research on the market size of eyelashes.
The eyelash industry is growing at a fast rate. By 2025, the eyelash market size will reach $1.6 billion. You need no hesitation in starting your lash business at home.
Identify what your potential competitors are selling. Aim at offering a difference in the market to be part of the growth.
2. Design Your Brand Name And Logo For Your Eyelashes
If you want to stand out in the lash business, choose a chic brand name and logo. You will appear more authentic.
The Lash Factory China has experienced and creative designers to help you. You only need to share your eyelash box ideas. Your lash logo sample will get delivered to you within 24 hours.
3. Find Reliable And Competitive Eyelash Vendors/Suppliers
Getting a reliable and competitive eyelash vendor is essential. More so when starting your eyelash business. But, where do you find them, and how do you know they will deliver?
Google is your friend when it comes to finding a lash vendor. Get online and start your search. Look for qualities that meet your needs.
Are the prices affordable? Do they offer quality products? Do they have positive reviews? Do they have trendy eyelash styles? Do they deliver on time? Have they been in the market for long?
Find a vendor that meets the above qualities and contact them as soon as you are ready. Be professional.
4. Request Eyelash Catalogue And Packaging Catalogue
After identifying your desirable vendor, contact them. Request for their eyelash and packaging catalog.
Look into the types of eyelashes and packaging they offer. Select the strip eyelashes you want to start with as well as the packaging box.
5. Request For Eyelash And Packaging Samples
Request your vendor to send you samples of the eyelashes. Let them send the packaging samples too. Samples are good for determining whether the eyelashes are of the desired quality or not.
Choose a vendor that is willing to send you samples before your main order. Lash Factory China will roll out your samples within 7 days.
6. Choose Your Desirable Lashes And Packaging Box
It is now time to be specific on the design of eyelashes and packaging box you want. Choose from the samples sent to you by the vendor.
Choose the box you would want or request your vendor to assist you in customized packaging. Have your logo and contact details printed on the box.
7. Select The Quantity You Want Delivered To You
Most manufacturers have a MOQ for bulk eyelashes. Ensure that the manufacturer/vendor you choose offers a quantity you can afford.
Start with a small quantity as you test your performance in the market. You can start with as little as 100 pairs for $100. It means that each pair goes at $1.00.
After completing your payment, wait for your order within the agreed period. Lash Factory China will deliver your product within 30 days.
8. Take Quality Pictures And Photos Of The Eyelashes
Invest in taking quality pictures of your eyelashes. Focus on angles and lighting to get the perfect view of the lashes. When taking the pictures, ensure the logo and contact details are visible.
9. Promote Your Eyelashes On Social Media
Choose a social media platform that has huge traffic. Examples include; Pinterest, INS, Facebook, Twitter. Upload quality photos and tag your friends to increase visibility.
Be consistent in posting photos and describe your products under each post. Be fast to respond to questions on social media from your potential clients.
10. Select A Reliable Courier Service To Deliver Eyelashes
It would be best if you came up with a delivery strategy. How will your clients receive the eyelashes they buy from you?
Selling from home needs contracting a courier to deliver orders to your clients. Research affordable and reliable courier services in your area to make the deliveries.
11. Promote Your Eyelash Brand
Every new business needs intense marketing to grow. Running your lash business from home requires a lot of marketing. You don’t have a physical shop where clients will see your products.
You will need to come up with a marketing strategy to get your business known. We live in an internet era. Post lash information that will attract the attention of potential clients.
Pay for social media ads to promote your eyelashes on social media. Tell your close circle about your lash business and let them tell their friends.
Wear your eyelashes and share photos with your potential clients. Ask your friends to wear your lashes and post pictures on social media.
As an entrepreneur, you need to be aggressive when starting your lash business at home. Invest your time in finding the best vendor and offering quality lashes in the market.
Starting your lash business at home means you save on the cost of paying for space. But, you have to pay for courier services to deliver your lashes. Choose an affordable and reliable courier.
Whether in school or working, you can start your lash business at home as a part-time job. It is manageable.
We have provided you with very insightful information on how to start your lash business at home. Go ahead and be your own boss this 2021!